Brand Concept: the birth of your brand

Release Date:

13 February, 2020

Duration:

47 min

Nivel:

Intermediate

Welcome to this Master Business course

Here you will learn the basics of the Brand Concept, which will help you define your brand from the ground up, and you will be able to make the difference between what you want from your brand and what it should really be. The goal of this course is for you to be able to give a manual to the designer that will help you create your brand, so both of you will speak the same language.

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Know more about Iván Mirón

Commercial Strategies & Branding Consultant

My name is Ivan Mirón. The best way to describe me is by using my name as a qualifying adjective. I graduated as an Architect, which makes me already a creative being. I have the experience of supporting hundreds of people to establish a brand with feet and head; besides, I have more than 7 […]

All the modules of this course

Intro: Welcome to this class

M01: Your brand discovery

M02: Define the Physical Aspect of your brand

M03: Transmit Emotion with your brand

M04: Create your brand personality

M05: Write your brand history by storytelling

M06: Define your brand image