Personal development and human potential coach, with specialization in existential and sports coaching, as well as workshops and conferences.

Born in Guadalajara, Mexico. From a very young age, Alex’s passion for the world of sports led him to generate a very particular sense of creation and teamwork in the search for maximum individual and collective potential. For more than a decade he has worked with groups and individuals in the development and application of this potential and knowledge that every human being already possesses, and that it is only a matter of discovering it and taking it to the actions that will transform into results.